The MobileTribe Platform Leads to the Future
A Cloud Based Solution for Wireless, Cable and IPTV Operators

Abstract:

Our future is an anywhere, anytime, any-device, any-network socially and business interconnected world in which humans increasingly interact dynamically with places, things and each other. Social networking, in particular, increasingly powers and shapes this world and has become a superb tool for mass communication. It significantly augments people's ability to communicate and offers new potential! But making the future happen requires cutting-edge technologies and advanced platforms such as those by MobileTribe to provide solutions that can efficiently mine emerging new opportunities and deal with the their enormous complexity in a scalable and cost effective manner.

MobileTribe is a leading provider of cloud-based convergent services across social networking, address books, email, content and rich media for service providers covering Wireless, IPTV/Cable and VOD. The MobileTribe platform has embedded capabilities that allow for different monetization schemes. MobileTribe enables the integration of existing content, media, email, social networks under a single platform. It allows Operators to rapidly create differentiated service offerings (up to 75% savings in time) with a small-device footprint across multiple devices; mobile, TV/set-top box, desktops etc. MobileTribe takes advantage of the network architecture and moves data intensive operations to the cheaper core network and away from the limited and expensive wireless infrastructure. This results in significant bandwidth savings, especially in the wireless arena, giving operators more pricing freedom with their new offerings built on MobileTribe platform. All this drives brand differentiation and new revenue generation opportunities.

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A MobileTribe Value Proposition: Messaging+

Introduction

Internet access is today's killer application! Use of wireless data is exploding, as the Web becomes an integral part of the very fabric of society. Unfortunately, data usage generated by the growing number of mobile handsets and wireless cards along with increasingly embedded cellular connectivity in netbooks and notebook computers can easily stress limited capacity wireless infrastructures.

The main reason for wireless infrastructure stress is they were initially designed for supporting voice calls and are struggling to evolve with the explosion of data usage driven by the popularity of on-the-go connectivity. Wireless capacity utilized by a voice call is typically much less than data computing activities involving web browsing, social networking, email, file transfers, messaging etc.

One way to drive both cost reduction and revenue improvement on wireless infrastructures is to use new technology to do more with existing wireless capacity by simply shifting traffic intensive data activities into the core network. This reduces traffic on wireless infrastructures and results in increased available wireless capacity that can be used for expanded revenue opportunities. Adding more paying users to an existing network is the surest way to reduce cost-per-user, even if absolute costs increase. Alternately, savings can be realized by reduced expenditures on wireless infrastructures.

In either the cost or revenue cases, efficient wireless usage is the key! Besides efficiency, cost, ROI potential, existing wireless pricing structures simply haven't kept up with evolving technology and related Internet usage. With the mobile data subscriber base growing better than 10% year over year, the result is that carriers are missing critical expansion, revenue and profit opportunities.

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The Three Screen Advantage: Embracing TV with the MobileTribe Business Platform

Introduction

The computing and media industry recognize that "three screens" are the focal point of consumers' lives: the TV, the PC and the mobile phone. Their strategy is to converge the three screens and deliver communications, interactivity, digital content, information sharing and entertainment services in an integrated and familiar way. This allows consumers who want to stay connected (business and socially) to enjoy the benefits of anytime, anywhere communications on virtually any device; from home to when they are on the road. Integration and intelligent coordination of the three screens is becoming increasingly important to give consumers what they want – when, where and how they want to consume it

If an integrated and converged three screen environment is in our future, then how should it be done? Trends seem to be pointing to “Cloud platforms” where various services and devices can be orchestrated in a seamless, cost effective way. Looking closely you can see that initial networks are attempting to employ more intelligence to better manage access and connectivity between an immense world of diverse Internet portals and increasingly sophisticated end user devices. And the number of connected devices is expected to grow dramatically as Ethernet jacks begin to allow TVs to directly connect to the Internet. But a TV accessing an Internet portal can only provide content from the portal, and is limited by the functions provided by the specific portal and the TV hardware. For example, a TV connected to ABC, CBS, or CNN portals is typically limited to displaying entertainment and news articles. This particular TV interaction with the user can be made much richer by enabling the user to share the news story with his friends directly from the TV. This brings similar experiences to home entertainment TV rooms that users take for granted in the PC world.

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